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武汉文化演出开发起步较晚,集体"声量"不足,在"文化+旅游"时代,长江主轴城市战略催生了文旅创新演出产品《知音号》。针对目前武汉旅游演艺产品发展现状,对《知音号》文创项目进行案例分析,通过梳理项目缘起、发展模式、项目对比等,探索其成功经验以及未来发展方向,以期对传统旅游演艺产品转型升级提供借鉴经验。
Abstract：The development of cultural performance in Wuhan started relatively late,and the collective volume was not enough. In the era of "culture + tourism",the strategy of the main axis cities by the Yangtze River generated the Zhi Yin Hao,which is an innovative performance product about cultural tourism. Based on the current situation of the development of tourism entertainment products in Wuhan,The Zhi Yin Hao is analyzed as a case to explore its successful experience and future development according to the origin of this project,the development model,the project comparison,which is with view to provide the traditional tourism performance products transformation and promotion with reference experience.
(1)《国务院关于印发“十三五”旅游业发展规划的通知》,http://www.cnta.gov.cn/zwgk/lygh/201612/t20161226_810476.shtml.
(2)陈一新:《在中国共产党武汉市第十三次代表大会上的报告》,http://hbwh.wenming.cn/tt/201702/t20170203_3081146.html.
(3)王玉涛:《武汉长江主轴概念规划今起征集意见》,http://www.cjn.cn/zhengshi/201705/t3004834.htm.
(1)匡志达、江朝:《〈知音号〉为何如此火爆?为你解开惊艳表现背后的成功密码》,《武汉晚报》2017年8月29日。
(1)刘素:《武汉两江四岸游轮旅游开发对策研究》,《城市旅游规划》2015年第2期。
基本信息:
DOI：10.19468/j.cnki.2096-1987.2017.06.007
中图分类号:F592.7;G124
引用信息:
[1]纪东东,宓天姝.文化创意旅游的“知音”模式[J].文化软实力研究,2017,2(06):49-60.DOI:10.19468/j.cnki.2096-1987.2017.06.007.
2017-12-02
2017-12-02