文化软实力研究

从文化软实力转化的动态连续过程出发,聚焦中国文化认同情况,通过对来自89个国家1033例在华留学生和外国游客的问卷调查,从中国政治文化认同、中国经济文化认同、中国精神文化认同三方面考察外国人的中国文化认同现状,分析了影响文化认同的因素。研究发现,在华外国人的中国文化认同度较高,其中对中国经济文化的认同度最高;中国文化对发展中国家民众具有明显的认同优势,但在"中华文化圈"的优势不显著;文化资源对在华外国人的中国文化认同作用有限,必须重新换位思考文化资源的适用性;文化传播对在华外国人的中国文化认同影响显著,未来对外传播的重点是提升传播质量而非数量。据此,提出若干增强外国人对中国文化认同的建议。

Based on the dynamic and continuous process of cultural soft power, this paper investigates the situation of Chinese cultural identity of foreigners from three aspects: political image identity, economic image identity, and cultural overall identity through a questionnaire survey of 1033 students and international tourists from 89 countries, and analyzes the influencing factors of cultural identity. The results show that foreigners in China have a high degree of Chinese cultural identity, among which the highest degree of Chinese economic image identity; Chinese culture has obvious identity advantages for the people in developing countries, but not in Chinese cultural circle. The effect of cultural resources on foreigners' Chinese cultural identity is limited, so we must rethink the applicability of cultural resources. Cultural communication has a significant impact, and the key point is improving the quality of information rather than quantity. Based on this, this paper puts forward some suggestions to enhance Chinese cultural identity.