文化软实力研究

增强当代大学生文化自信观念的树立确信和文化素养的涵育提升，是坚定文化自信和建设社会主义文化强国的两个重要方面。从文化自信观念树立和确信的总体态势上看，当代大学生不仅对中华传统文化充满了强烈认同的文化自信和文化自觉，而且对西方文化价值渗透保持了高度警惕，更对中华民族未来文化创造力充满了强烈自豪的文化共识；从文化素养涵育提升的基本态势上看，当代大学生参与传统文化传承活动的渠道多元，对中华文化经典阅读意愿很高，对中国革命精神都有一定的认知与理解，普遍喜欢中外影视节目；从文化素养涵育提升与文化自信观念树立确信的系统思维来考察，在控制了大学生微观个体特征和文化学习环境的条件下，传统文化传承活动和中外影视节目互鉴对当代大学生文化自信的树立确信具有明显的倍增功能，文化经典阅读活动和对中国革命精神理解对当代大学生文化自信观念增强也具有增强作用。因此，要构建家庭、学校和社会三位一体的大学生文化自信培育体系，壮大当代大学生文化自信观念培育的社会力量。

The establishment of the cultural self-confidence among contemporary college students and the improvement of cultural literacy are two important aspects of strengthening cultural self-confidence and building a socialist cultural power. Judging from the overall situation of establishing and affirming the concept of cultural self-confidence, contemporary college students are not only full of cultural self-confidence and cultural consciousness that strongly identifies with traditional Chinese culture, but also maintain a high degree of vigilance against the penetration of Western cultural values, and are more aware of the Chinese future cultural creativity with strong and proud cultural consensus. From the perspective of the basic situation of cultural literacy improvement, contemporary college students have multiple channels to participate in traditional cultural inheritance activities, have a high willingness to read Chinese cultural classics, and have a certain understanding of the Chinese revolutionary spirit and understanding, generally like Chinese and foreign film and television programs. From the perspective of the relationship between cultural literacy improvement and cultural self-confidence and establishment with a certain system of thinking, under the conditions of controlling the micro-individual characteristics of college students and cultural learning environment, traditional cultural inheritance activities, and Mutual learning between Chinese and foreign film and television programs, have an obvious multiplier effect on the establishment of contemporary college students' cultural self-confidence. Cultural classics reading activities and understanding of the Chinese revolutionary spirit also play a role in enhancing contemporary college students' cultural self-confidence. Therefore, it is necessary to build a system of cultivating college students' cultural self-confidence that integrates family, school and society, and strengthen the social force.